The "Slash" Ad/Obituary/Memorial

I see them all the time. References to spectacular lives, done as a string of words — either nouns or adjectives. Lately, they’ve been showing up a lot in advertisements for financial services firms, aimed at showing the consumer that our money manager sees “all sides” of us.

Yesterday, the Jackie Robinson Foundation ran one as a memorial to the barrier-breaking ball-player on the 60th anniversary of his first Major League game.

It read:

HE WAS
A SOLDIER,
A WRITER,
AN ACTIVIST,
A POLITICIAN,
A VOICE,
A LEADER,
A FATHER,
A HUSBAND
AND A FRIEND

BEING A HALL OF FAME SECOND BASEMAN WAS THE EASY PART.

Though the copywriter chose commas here, slashes would have served the same purpose. Clearly, the new way of recording a well-lived life is to describe it with a string of slashes.

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Filed under HeyMarci Blog, Obits, Slash, The Heymarci Blog

One Response to “The "Slash" Ad/Obituary/Memorial”

  1. Joanna Young Says:

    Harder to fit on a headstone though?

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