By Katie Hellmuth
Once you’ve started your Facebook Page, you need to bring over the troops, your true fans. Make the page. Use a few applications on it to jazz it up. Profile HTML is a good one for ultimate coding freedom, but can be buggy at times. The YouTube Box application is another good one. When it is ready for prime time, try a few techniques to engage your audience to do what you want them to:
- Tell your friends about it in your status updates.
- Put a link to it from your website with the “Find us on Facebook” graphic (see the one on the bottom of Collective-E’s website to see what I mean).
- From your own Facebook Profile link area. In your personal profile settings, you are able to insert links of where to find you online. If you haven’t utilized that yet, put links to all of the destinations of where to find you online. For example, if you’re a member of Collective-E, the collective of women entrepreneurs designed to nurture ideas and build brands (which I co-founded), you can include it in your personal profile, as well as the profile of your Company. See how I added it in my personal profile, and for one of my companies.
- Tweet about it, providing the URL. Ask others if they like it, if you did a good job decorating it. See how Marci tweets, or how I tweet, and how our styles differ.
- Ask your friends and Twitter followers if they have Fan Pages, and then have your Page become a fan of their Page. Tell them you did that, and they might fan you back.
WHAT ABOUT ALL THOSE “FRIENDS” YOU WANT TO TURN INTO FANS.
Your final “conversion” job is to figure out how to pair down your profile page so that it really does just contain the “friends you know” — and convince the others to fan the fan page because of all the goodies they will find there, like links, personal notes, and open discussions. You don’t want to be rude by cutting someone out of the inner circle of your life, but you may have to. They won’t get a notification when you do this, they just won’t be able to see your profile anymore if they were to directly click on it. Therefore, if you are going to remove people, start with those to whom you feel absolutely no connection.
Personally, I am very selective about the friendship requests I accept. One person just invited me to be a friend, and I do not know her at all. However, she did include in her friend request a little note about how she “knows” me. When a person does that, I usually accept their friendship. However, she then sent me an email via Facebook, the subject of which was called “Welcome” and proceeded to list all of her websites and blogs. Sound the no-no buzzer! She should read this series and start a Fan Page as some sort of public figure, although I have no idea what she is . This person is going to be very marketing oriented and blatantly promotional in my personal space, so I will therefore remove her from my friends, and save the space for someone more personal, who very well may promote things to me, but will do so in a much different style, one that is more in line with mine. That’s just an example of my personal standards and friend-test. You will have your own standards. For some thoughts on how to do that, read this post from: To Friend or Unfriend. Or Ignore. That is the Question of Facebook.