Using Business to Tackle Social Problems

I’ve spent the past couple of weeks learning about social entrepreneurship — a growing niche in which people use the skills of entrepreneurship to solve social problems. The result is a story in today’s New York Times: “A Social Solution, Without Going the Nonprofit Route, which looks at when and why these entrepreneurs would choose a business rather than a nonprofit to accomplish their goals.

While reporting this article, I stumbled across so many other story ideas that I have a feeling I’ll be revisiting this terrain often in the coming months. Writing about people doing good in the world gave me a nice dose of inspiration, something that is in short supply when so much of the current news is anything but inspiring.

I was heartened to hear that d.light, one of the companies featured in the story, has been hiring steadily even in this market. If you know of other employment opportunities in social business, please email me (heymarci [AT] gmail [DOT] com) as that is something I’m looking into for a follow-up story.

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