Who’s Finding Jobs Now?

While headlines continue to report on the grim state of the job market, people are getting hired every day. This ongoing series will bring you snapshots of who’s getting hired now with the back-stories of how they’re snagging the jobs.

This week’s job successes include a nonprofit manager who made a move when it seemed like no one was hiring, an engineer who tweeted his way to a new gig, and an event planner who created a full-time position out of two part-time jobs to bring in extra cash during her slow season.

Dan Zarrella, Boston, Mass
– From one job in online marketing to another position within the same industry.

Time searching:
About a month


Techniques:
Enhancing and promoting his “personal brand.” Networking on Twitter.

His story: When Zarella got laid off in December from a position at an online marketing firm, he took an approach that is becoming increasingly common — he immediately worked on enhancing his personal brand and made himself more known in the community where he wanted to find his next job. (For a quickie course on personal branding, read Dan Schawbel’s excellent new book, “Me 2.0″) He tells his job search story — on the blog of HubSpot.com, where he eventually got hired.  Even before he lost his job, Zarrella had the foundations of a good personal brand in place. He already had a personal blog, on which he identifies himself with the clever moniker “The Social Media and Viral Marketing Scientist.” He also used the extra time he had to develop some online tools related to Twitter, the microblogging site that is an essential networking zone for people in technology-related businesses. “Rather than trying to interrupt people in my space with advertisements about myself, I created things that people wanted to use and let them come to me,” he wrote about the experience.  He also posted on Twitter that he was looking for a new job and asked people who was hiring in the Boston area. A few people responded to his messages and directed him to Hubspot, where he saw that there were openings and submitted his resume according to the usual procedures. {Read the rest at Yahoo!}

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