Personal branding has been one of the hottest buzz phrases ever since Tom Peters wrote a Fast Company article way back in 1997 that turned into the book, The Brand Called You. The notion is that individuals are all brands — much like our running shoes and kitchen appliances (though some of us are clearly more running shoe than refrigerator). And from that flows that logic that we all need to cultivate and nurture our brands so they thrive and prosper just as the brands managed by big business.
There’s a new kid on the personal branding block — Dan Schawbel — and he’s taken Peters’ principles to their next logical incarnation — branding in the social media age. I call him a “kid” because at 25, he is also part of the new generation of Internet wunderkinds who have become so adept at spreading their ideas online that they write their first books and hit the morning show circuit when barely out of college.
Now that we are all publishers — writing personal blogs, answering questions on LinkedIn, updating our status on Facebook or Twitter — Schawbel has a message that is very much of the moment. Which is that we need to harness these tools in order to convey our personal brand to the world. And once we do that, we will not only find career opportunities, but they will find us. (Read the rest at Yahoo!)