How to stay in touch without stalking

Have you ever been in this situation? You meet someone new, have an instant rapport and a feeling that the two of you would be able to help each other. You know you want to stay in touch or at least stay on the other person’s radar. But you have no idea when you’ll run into the person again and don’t want to rely on chance.

This issue comes up all the time. It happens when you want to keep up with people who might be helpful in a job search or when you want to let prior clients that you’re around and available for work.

So how do you stay in touch without looking like a stalker or someone who is just lurking around waiting for something to happen?

Here are a few ideas:

Write a newsletter. This idea works for anyone who wants to reach out to their contacts on a regular or irregular basis without picking up the phone. I send an email newsletter to my mailing list roughly four times a year. And each time I do, I get several inquiries and bookings within a few days of sending it out. I also get a lot of hellos from people I’m happy to hear from. The key to writing a good newsletter is to give your readers something useful rather than using it solely as a self-promotion vehicle. The “Casnocha Beat,” a periodic newsletter sent by Ben Casnocha, a blogger/author/speaker, always leaves me with something juicy to think about. He includes an “estimated read time” at the top, a clever way to convince you it’s only a small investment to read it. Colleen Wainwright, a communications consultant who goes by the name “Communicatrix,” sends a newsletter that does a good job of reminding people of her services while giving volumes of helpful stuff. (It’s no surprise that she wrote an excellent post on how to write a bulletproof newsletter.) {Read the rest at Yahoo!}

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