Brazen Careerist: Gen Y’s LinkedIn?

As a popular and controversial blogger on career management, Penelope Trunk (who formerly blogged for Yahoo! finance), knows how to get attention. She does it by giving contrarian advice (“why graduate school is outdated“), blogging about her marital problems and dating life, and by frequent references to sex (always with connection to a career issue),

This week, she’s hoping to shine the spotlight on Brazen Careerist, an online network she has co-founded, which she hopes will be GenY’s answer to LinkedIn.

People in different age groups network differently, says Trunk, and they need different tools to get jobs and manage their careers. As she sees it, Baby Boomers responded to ads in newspapers, Generation Jones (the tail end of the Baby Boom) used sites like Monster and Careerbuilder, and Generation X dominates LinkedIn. “We’re due for a new recruiting tool,” she explained. “And it has to deliver what Gen Y wants, which is conversations in a professional environment. They have been networking online since they used IM in the fifth grade to talk to the popular kids after school.” {Read the rest at Yahoo!}

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