The Secret to Good Introductions

As a congenital connector, I make introductions all the time. Usually I have good results. I’ve had an uncountable number of successful career matches and even ignited a few romances (one of which resulted in a strong marriage.)

But sometimes I mess up and when I do, it usually boils down to one thing: I made an introduction where I thought two people would want to meet, or accepted a request from someone to get an introduction to someone else, but in the end both people weren’t interested in the introduction.

Fred Wilson, a venture capitalist who writes the excellent blog A VC, recently wrote a post that distills everything you need to know about introductions into one simple rule: “When introducing two people who don’t know each other, ask each of them to opt-in to the introduction before making it.” He calls it the “Double Opt-In.” {Read the rest at Yahoo!}

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