Creating buzz around your ideas (NYT.com)


Yesterday, my Shifting Careers column at The New York Times online focused on ways to create buzz about your ideas. Based on the flood of reader emails I’ve been getting, I’m not the only one interested in this subject. If you have any tips to share — especially ideas for those who are uncomfortable about self-promotion and/or who can’t afford outside p.r. help, please share them in the comments. (There’s no way to comment on the NYT website yet, so leave your comments on the blog.)

Here’s the article, “Tools and Tips to Create Buzz Around Your Ideas.”

Note: Through some weird URL glitch, the link to the 360 Profiler mentioned in the first paragraph was published incorrectly. If you want to try the tool, click here.

UPDATE:
Just stumbled on this article on Forbes.com “The Single Greatest Marketing Tool” that does a good job of explaining public relations — from both a do-it-yourself and a hire-an-expert perspective.

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